Baltic Sea summer vacation devoid of specific tourist demographic due to wet weather conditions
Mecklenburg-Vorpommern, a region renowned for its stunning natural landscapes and coastal areas, continues to attract tourists, even amidst variable weather conditions. The region's camping season, traditionally associated with milder seasons, is currently on par with last year's record season, which marked the strongest in over 30 years of business history.
Despite the unpredictable weather, camping site operator Lange remains optimistic, offering a range of outdoor activities such as wellness, animation, sports facilities, indoor playgrounds, and a water park nearby to cater to tourists. The first three weeks of the holidays in Mecklenburg-Vorpommern are considered the most relevant for the camping season, and business manager Lange expresses satisfaction with the current season.
The tourism association in Mecklenburg-Vorpommern has not detected a wave of cancellations, with the camping site in Kühlungsborn being fully booked. However, camping site operators in Brandenburg are experiencing cancellations due to the weather forecast.
Spontaneous vacationers, who tend to orient themselves towards current weather forecasts and move towards warmer regions, are more likely to shorten their vacations due to bad weather. Yet, they demonstrate flexibility, often adjusting plans rather than canceling travel altogether when encountering unfavorable weather conditions. For instance, beachgoers on Rügen might switch to visiting coastal towns or indoor attractions when the weather worsens.
The region's diverse natural landscape and year-round offerings help sustain tourism through variable weather. Winter paddling tours, for instance, attract hardy tourists seeking tranquility and unique natural atmospheres, indicating that some spontaneous visitors adapt to and even seek out less favorable or colder weather conditions for niche experiences.
The most important source markets for the camping sites are Mecklenburg-Vorpommern, Berlin, Brandenburg, Saxony, and Saxony-Anhalt. Vacationers from Bavaria and Baden-Württemberg, who are just starting their holidays, are less significant for Lange. The vacation region offers alternatives for bad weather, including nature experience centers and the renovated Oceanographic Museum in Stralsund.
Schools are currently closed across Germany, marking a peak season for vacation providers. The weather significantly impacts camping bookings and tourism, but the resilience of the tourism industry in Mecklenburg-Vorpommern, coupled with the adaptability of spontaneous vacationers, ensures a continued flow of visitors throughout the season.
References:
[1] [Source] [2] [Source] [3] [Source] [4] [Source]
Campers in Mecklenburg-Vorpommern, although considering weather forecasts, adapt their vacations, switching from beach activities to indoor attractions or nature experience centers when needed, demonstrating flexibility within the home-and-garden and travel lifestyle. In contrast, some camping site operators in Brandenburg, who cater to a different market, have experienced cancellations due to adverse weather conditions.
