BTS' Jin spotlights Singapore in fresh music video
Visual landmarks of Singapore take center stage in the music video for BTS member Jin's lead track, "Don't Say You Love Me," from his second solo album, Echo.
The Singapore Tourism Board (STB) collaborated with BIGHIT MUSIC on the video production, featuring popular landmarks alongside lesser-known neighborhood gems. This video, the only official one for the album's main track, fuses music and travel to present a compelling visual narrative for fans worldwide.
Scenes for the music video were captured in notable locations across the city-state, including the National Gallery Singapore, Gardens by the Bay, Singapore Flyer, and Anderson Bridge. Unconventional sites such as Keng Eng Kee Seafood and Goldhill Plaza added a more intimate touch to the video, showcasing the city's culture and everyday charm.
A BIGHIT MUSIC official commented, "The alliance with the Singapore Tourism Board perfectly captured the allure of local landscapes and the message Jin intended to convey through his music." The official added, "We hope that many will appreciate Jin's new album and the music video for the main track."
Serene Tan, executive director for North Asia at STB, stated, "This project offered a unique platform to present Singapore through a fresh perspective." According to Tan, "It’s a showcase of our culture, nature, and architecture alongside Jin's musical storytelling."
The "Don't Say You Love Me" music video debuted globally on May 16 through HYBE LABELS' YouTube channel and was subsequently shared on STB's social media platforms.
The collaboration between Jin, BIGHIT MUSIC, and the Singapore Tourism Board served to create a cinematic love story that seamlessly combined music, storytelling, and tourism, presenting Singapore's iconic landmarks while offering an emotionally resonant narrative to fans worldwide.
[Relevant details from Enrichment Data: The video was primarily filmed in Singapore with the support of the Singapore Tourism Board. This made it possible to highlight Singapore's scenic and architectural beauty through the emotional narrative of the song. The video features scenes shot at Goldhill Plaza, Marina Bay Residences, National Gallery Singapore, Singapore Flyer, ArtScience Museum, and the Padang Atrium, which served as visually striking backdrops.]
The "Don't Say You Love Me" music video, featuring BTS member Jin, showcases a fusion of Singapore's iconic landscapes, such as the National Gallery Singapore and Gardens by the Bay, with intimate and unconventional locations like Keng Eng Kee Seafood and Goldhill Plaza, providing a captivating portrayal of the city-state's culture, lifestyle, and everyday charm.
This cinematic love story, a collaboration between Jin, BIGHIT MUSIC, and the Singapore Tourism Board, promises to offer fans worldwide a unique blend of music, storytelling, entertainment, and travel, with visually striking backdrops that showcase Singapore's architectural beauty.
