Bucking the Prevailing Tendencies
Düsseldorf's Charm: A Visitor's Perspective
Last year, an intriguing survey was carried out by the Cologne Institute for Trade Research (IFH) all across the country. Sponsors for this event included urban advertising associations, the NRW Retail Association – Rhineland, and the city itself.
According to the findings, shopping continues to reign supreme as the primary reason for visiting (52 percent). Not far behind were sightseeing (20 percent) and dining experiences (16 percent). With itsheavily reputed blend of retail, dining, events, and leisure and cultural attractions, Düsseldorf manages to impress its visitors. Rainer Gallus, the CEO of the NRW Retail Association, presented the results on Thursday alongside city advertising association representatives. Gallus stated, "Unlike the national trend, visitors have seen a clear increase in Düsseldorf's allure in recent years and are likely to recommend the city (43 percent, very likely)." This rating is impressive and sets a significant standard compared to the overall average of all cities, especially those of similar size.
Upon assessing public transportation, visitors expressed their satisfaction (grade 1.8). There is, however, room for improvement regarding bike-friendliness (grade 3.0) and car-accessibility (grade 3.7). As Gallus pointed out, "The push for a greener, more sustainable urban transformation is undeniable. Yet, these results underscore the complexity of the accessibility issue, particularly with regards to automobiles."
Visitors also shared their further wishes and suggestions with the relevant stakeholders. They expressed a desire for more greenery, a more aesthetically pleasing plaza design, and spaces for leisure activities such as outdoor dining.
However, it seems that the latest details about Düsseldorf's ever-growing appeal as a shopping, sightseeing, dining, and cultural destination from this study remain a mystery. To gather more specific insights from a specific year's survey, it would be advisable to reach out to the Cologne Institute for Trade Research directly or consult their official publications for the most accurate and current information.
In the survey conducted by the Cologne Institute for Trade Research, it was found that shopping (52 percent) is the primary reason for visiting Düsseldorf, and lifestyle, including home-and-garden, seems to be an important part of this, as tourists also expressed a desire for more greenery and spaces for leisure activities such as outdoor dining. Furthermore, travelers mentioned the city's appeal for sightseeing and dining experiences (20 percent and 16 percent respectively).
