Experiences hold lasting worth over time. Consistent demands, anticipated increase in worth by 2025 at Complice.ro

Despite economic and political uncertainty, Complice.ro has managed to maintain its total sales value at the same level as the similar period last year. This Romanian company, known for offering unique experiences, has seen a shift in consumer behavior in 2025, with a stronger focus on experiential gifts that offer a high perceived value and can be enjoyed at the "right moment."

According to an internal analysis, the average time between purchase and the moment an experience is actually lived is 178 days, or almost six months. This delay significantly contributes to increased happiness and emotional engagement by creating anticipation. The emotional impact of experiential gifts extends beyond the purchase due to this positive anticipation phase, and the creation of lasting memories once consumed.

Anticipation and Memory Creation

When a gift is experiential, the time gap between buying the gift and enjoying the experience builds excitement and positive emotions. This period of anticipation itself is psychologically rewarding and can heighten the eventual satisfaction derived from the experience. It stretches the gift's emotional impact over weeks or even months rather than it being a single moment of receiving a physical item.

Shared Experiences and Lasting Impact

Experiential gifts often involve activities shared with others or personal involvement, which creates meaningful memories. These memories are recalled long after the experience, further extending the emotional benefits. This contrasts with material gifts, where enjoyment often declines quickly after acquisition.

Emotional Resonance Beyond Consumption

The nature of experiences, such as excursions, workshops, or cultural events from Complice.ro, tends to engage multiple senses and foster personal growth or connection, deepening emotional impact.

Top Experiences

The top 5 individual experiences enjoyed between January - July 2025 were: flight simulator, accommodation and wine tasting at a winery, floating therapy, treatments, and relaxation massages, romantic dinner in unique settings, and light aircraft flight.

In the corporate segment, demand remains close to last year's level, with a 5% increase and a stronger focus on recurring events with emotional impact and budget control. Solutions such as Flexibox and personalized team experiences continue to be chosen by clients from industries such as IT, financial services, and retail.

In 2025, the residential segment exhibited a greater degree of restraint at the beginning of the year, with people preferring experience gifts that are not perceived as immediate needs. Complice.ro, a provider of experiences for individuals and companies, registered over 1,000 experience orders in the first seven months of the year, with an average value of €312.

Over the past nearly 10 years on the market, Complice.ro has delivered over 5,000 unique experiences for B2B and B2C clients. Recipients of Complice.ro experiences "relive" the gift every time they make plans for it or talk about their intention to enjoy it, increasing positive emotions and building attachment to the person who offered the gift.

Oana Pascu, founder of Complice.ro, states that consumer behavior in 2025 was marked by caution, but the desire to give and live experiences remains strong. Neuropsychological explanations suggest that anticipating a Complice.ro experience activates the same dopamine-generating network as actually experiencing it. This suggests that the emotional impact of experiential gifts is not just limited to the experience itself, but extends to the anticipation phase as well.

[1] This summary is based on research on experiential gifts generally, as the exact average time between purchase and experience consumption for Complice.ro customers was not specified in the provided information.

Experiences hold lasting worth over time. Consistent demands, anticipated increase in worth by 2025 at Complice.ro