Gathering the Influential Figures in the Realm of Supermarket Advertising
In the rapidly evolving world of retail media, grocery retailers and brands are increasingly viewing Retail Media Networks (RMNs) as a critical component for the next generation of commerce. Recognising this shift, Progressive Grocer and the Path to Purchase Institute have joined forces to present "Retail Media Power Players: Grocery Edition".
This unique advertising opportunity aims to showcase leaders in RMNs that leverage retailers' first-party data to deliver highly targeted advertising within grocery environments. Companies like Kroger Precision Marketing and Instacart Ads utilise detailed customer data, such as loyalty programs and transaction history, to create personalised ad placements in both physical and online grocery contexts.
To participate in "Retail Media Power Players: Grocery Edition", retail media solution providers should demonstrate expertise in grocery retail media through innovative ad solutions that utilise insights from every consumer touchpoint. They should also showcase measurable business impact, align with the growing trend of integrating omni-channel data, and engage with the Progressive Grocer and Path to Purchase Institute platforms or programs designated for this opportunity.
The selected retail media solution providers will have the opportunity to highlight what sets them apart from the competition through a two-page profile with lead generation and full promotion. The profile will be featured in the September issue of Progressive Grocer magazine and will also be available online at ProgressiveGrocer.com and P2PI.com. Additionally, it will be accompanied by three months of lead data.
The special edition will be promoted via newsletters and social media, providing a platform for retail media solution providers to reach a wide audience. The deadline for submissions is August 21.
As grocery retailers seek differentiation in a crowded RMN marketplace, this initiative offers a unique opportunity for retail media solution providers to showcase their capabilities and measurable impact within grocery retail media ecosystems. For more information and to participate, contact Eric Savitch at [email protected] or visit ProgressiveGrocer.com/Advertise.
[1] https://www.progressivegrocer.com/ [2] https://www.p2pi.com/ [4] Information not explicitly outlined in the search results.
- The special edition, "Retail Media Power Players: Grocery Edition," offers retail media solution providers a chance to highlight their unique capabilities and measurable impact within the grocery retail media landscape.
- To be considered for this initiative, retail media solutions providers should present innovative ad solutions that leverage insights from various consumer touchpoints and demonstrate expertise in grocery retail media.
- Selected retail media solution providers will have their two-page profiles featured in the September issue of Progressive Grocer magazine, ProgressiveGrocer.com, and P2PI.com, along with three months of lead data, newsletter, and social media promotions.
