Portugal ranks highly as a top tourist destination
Euro's hottest spots in 2025, as per the "Travel Insights 2025: Focus on Europe" report by Amadeus and UN Tourism, are none other than our beloved Portugal! This sun-drenched beauty ranked seventh in both searches and bookings, making it a prime contender among the continent's most sought-after destinations.
In this comprehensive analysis of Europe's travel market, the competition is fiercer than ever before. Spain, the UK, Italy, France, and Germany take the lead, but Portugal manages to muscle its way ahead of the Netherlands, Poland, and Switzerland in terms of searches.
When it comes to bookings, the ranking changes slightly, with Spain, the UK, Italy, France, and Germany holding their ground, while Turkey nudges Portugal down to the sixth spot. However, the Portuguese persist, overtaking Greece, Israel, Croatia, Malta, Cyprus, and Serbia.
Focusing on Southern Europe and the Mediterranean region, Portugal rises steeply, achieving the fifth spot in searches and the fourth spot in bookings. Spain, Italy, and Turkey still reign supreme, but Portugal gives Greece, Israel, Croatia, Malta, Cyprus, and Albania a run for their money.
In the city-by-city breakdown, Lisbon hold its own, securing the sixth spot in searches and bookings. Istanbul remains in the lead, followed by epic urban hubs like Rome, Madrid, Barcelona, and Milan. Funchal and Ponta Delgada are also worth a shoutout, with Madeira nabbing the third spot among the cities with the highest growth rate in searches (+24%). Ponta Delgada takes second place in the cities with the highest growth rate in bookings (+10%).
Finally, the report reveals that the source markets with the highest growth rate in searches for Southern Europe and the Mediterranean are China (+218%), Saudi Arabia (+39%), South Korea (+33%), Poland (+32%), and India (+31%). Poland, South Korea, and Denmark also make the list for the source markets with the highest growth rates for trips to Southern Europe and the Mediterranean.
And there you have it, folks! Portugal's ascension to the European travel limelight is undeniable, and with its stunning landscapes, vibrant cities, and warm, welcoming vibe, it's no wonder travelers can't get enough. So pack your bags and get ready for a fantastic journey through the heart of Europe!
The "Travel Insights 2025: Focus on Europe" report indicates that Portugal is rapidly gaining ground as a popular tourist destination, having secured the fifth spot in searches and the fourth spot in bookings in Southern Europe and the Mediterranean region. Notably, the country even supplanted Greece, Israel, Croatia, Malta, Cyprus, and Serbia in the bookings category. The vibrant city of Lisbon, in particular, ranks sixth in both searches and bookings. With its captivating landscapes, dynamic cities, and inviting culture, it's understandable why travelers find themselves captivated by Portugal.
