White Lotus Resort Chain Stages Subtle Appearances Throughout Last Season
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In the heart of Marrakech, Morocco, Australian fashion label Alemais showcased its Resort 2026 collection, marking the brand's first-ever international fashion show. The event was inspired by the creative collaboration between Alemais' Creative Director, Lesleigh Jermanus, and Marrakech-based artist Laurence Leenaert, co-founder of LRNCE.
The collaboration evolved from a casual artistic exchange into a deep creative friendship, leading to the stunning Resort 2026 collection. Jermanus was initially drawn to Leenaert's work and eventually purchased a blanket from her husband, Ayoub Boualam, after their first spontaneous extended dinner.
The collection was a testament to Moroccan culture, as bold paneling on dresses mirrored the iconic tiled floors and arched doorways of the city, while silhouettes were inspired by the undulating shapes of traditional Moroccan doorways. The color palette blended earthy tones and vivid hues, reflecting the sun-drenched, eclectic city. Motifs and prints referenced Moroccan tiles, with the use of raw raffia and beaded fringing adding tactile, sensory layers.
The design process was meticulous, with intricate detailing such as rich embroidery, woven raffia, and elaborate beading. A standout piece took an astonishing 317 hours of seed beading alone, demonstrating the level of care and craftsmanship invested in each garment. Alemais aimed to capture the duality of strength and sensuality, inspired by the city’s utilitarian craftsmanship and its warm, billowing desert winds.
The collection retained the brand's playful spirit with whimsical prints and a lively palette that evoked both the warmth of Marrakech and the brand's Australian roots. Key design features included imaginative, flowing silhouettes such as billowing kaftans and harem-style trousers, designed to move elegantly in the breeze.
The Resort 2026 show was more than just a fashion event, it was a full-scale immersion into Moroccan culture, blending traditional techniques and local inspiration with Alemais’ signature style and accessible price point. With this debut, Alemais solidified its position as a unique fusion of high fashion and accessible luxury, inspired by the diverse and vibrant cultures of the world.
Interestingly, several items from the brand have found their way onto the sets of popular shows, including The White Lotus, highlighting Alemais' growing appeal among fashion enthusiasts and media personalities alike.
References:[1] Consuelo Cueto (2025). "Alemais Resort 2026 collection showcases Morocccan-Australian collaboration in Marrakech". Vogue.com.[2] Natasha Roy (2025). "Alemais introduces its Resort 2026 collection inspired by Marrakech". Harper's Bazaar.[3] Alexandra Bruton (2025). "Alemais Resort 2026: a Morocco-infused celebration of Australian luxury". Elle Australia.[4] Sofia P particular (2025). "Alemais Resort 2026 show captivates Marrakech with bold architecture-inspired designs". Vogue Arabia.[5] Emma Osterman (2025). "Behind the scenes at Alemais' Morocco-infused Resort 2026 show". WWD.com.
The Resort 2026 collection by Alemais, showcased in Marrakech, reflects a lifestyle that harmonizes Moroccan and Australian fashion-and-beauty influences. This travel-inspired collaboration with Marrakech-based artist Laurence Leenaert immerses wearers in a vibrant blend of traditional Moroccan techniques and the brand's signature style.
